Social Media Marketing Specialist
Confidential Company
Job Description
A leading company in Dubai is hiring a Social Media Marketing Specialist to manage and grow brand presence across social platforms. The role focuses on content creation, paid campaigns, community engagement, and driving awareness and sales in the UAE market.
## Responsibilities
- Manage content for Instagram, TikTok, Facebook, LinkedIn, and X
- Develop monthly content plan and write captions in Arabic and English
- Create creative campaign ideas in coordination with the graphic design team
- Manage and optimize paid advertising campaigns on Meta Ads and TikTok Ads
- Analyze performance and deliver weekly reports to management
- Track trends and engage with audience by responding to comments
## Requirements
- 2 to 4 years of experience managing social media
- Excellent proficiency in Modern Standard Arabic and Emirati dialect + good English
- Experience with tools: Meta Business Suite, Canva, CapCut, Google Analytics
- Strong understanding of Dubai market and Gulf audience
- Basic photography and video editing skills are a plus
- Ability to work onsite in Dubai
## Why This Role Matters
You will shape how the brand connects with customers in the UAE. Your creativity and strategy directly drive brand awareness, engagement, and revenue growth.