Marketing Director
Tahaluf
Job Description
Tahaluf in Saudi Arabia is hiring a Marketing Director to lead marketing and communications for its portfolio of high-growth events including LEAP, Cityscape, and Black Hat MEA. You will sit on the senior leadership team and drive brand strategy, campaign execution, and data-driven growth across B2B events. The role requires 10+ years of marketing leadership experience and offers competitive benefits including housing, flights, and school fees support.
## Responsibilities
- Lead and execute marketing and communications strategy for a portfolio of large-scale events in KSA such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East
- Serve as part of the cross-functional senior leadership team to shape brand vision, value propositions, and market engagement plans
- Manage and mentor a team of marketing and digital managers, ensuring campaign delivery against KPIs, budget, and divisional goals
- Develop go-to-market strategies for new product launches, including pricing validation, sales support, and e-commerce driven direct sales
- Oversee brand amplification, PR, data building, performance analysis, and multi-channel marketing across online and offline platforms
- Represent the portfolio across ME and EMEA groups on marketing, digital, data, and customer insights
- Drive adoption of marketing technology and analytics tools to shift decision-making from opinion-based to data-driven
- Collaborate with internal teams and specialist agencies to optimize customer journey touchpoints and visitor experiences
- Champion a test-and-learn culture and share best practices and case studies across the business
- Act as Portfolio Sponsor for GDPR and support corporate initiatives
## Requirements
- Bachelor's degree or equivalent
- 10+ years of experience in marketing leadership with proven people management track record
- Experience building and scaling high-performing marketing teams
- Strong background in marketing transformation, agile teams, and B2B lead generation
- Proven experience developing brand vision, value propositions, pricing, and integrated campaigns
- Solid knowledge of marketing technology and analytics tools such as Eloqua, Adobe Analytics, Adobe Target, Drupal, Google Analytics
- Experience marketing events, SaaS, or subscription products
- Analytical and data-driven mindset with ability to interpret customer research and market trends
- Excellent collaboration and communication skills for internal and external stakeholders
- Comfortable working in matrix structures with shared functional and commercial responsibility
- Thrives in fast-paced, results-oriented environments
## Why This Role Matters
You will play a central role in shaping Tahaluf’s brands during a period of rapid growth in Saudi Arabia’s events sector. The position offers the chance to lead record-breaking global events and drive impact at the forefront of the region’s B2B market.
## What We Offer
- Competitive bonus
- BUPA Medical Insurance for you and your family
- 28 days annual leave
- Remote working on Sundays and 8 weeks per year of work anywhere
- Residency visa including yearly dependent fees
- School fees contribution of 40,000 SAR per child per year up to 3 children
- Annual flight allowance for expats
- International and local relocation packages including flights, accommodation, and shipping reimbursement
- Disability-friendly and inclusive work environment