Brand Manager - Ferrari
Burjline Builders
Job Description
Burjline Builders in Bahrain is hiring a full-time Brand Manager to lead the Ferrari brand. The role involves full P&L ownership for new and used car sales, developing and executing brand strategies, and delivering a luxury customer experience aligned with Ferrari's global standards. This on-site position requires senior marketing experience in luxury automotive or high-end retail, strong analytical and communication skills, and a passion for the Ferrari brand.
## Responsibilities
- Review and react to monthly sales and marketing KPIs and take full P&L responsibility for Ferrari new and used car businesses
- Ensure all dealer and manufacturer communications are shared with Sales, Marketing, and After-sales teams
- Identify and evaluate market potential to grow new and pre-owned car business across all models
- Act as Brand Ambassador and market expert with knowledge of luxury automotive sector, competitors, and economic indicators
- Maintain showroom standards and processes at all times
- Deploy sales tools and supervise their successful use in sales and marketing
- Develop sales plan and budget with Sales Manager
- Drive understanding of the Dealer Composite Program across departments
- Coordinate and resolve customer complaints
- Create annual dealer marketing plans and identify affinity partners aligned with brand objectives
- Build expert knowledge of customer database for segmentation, events, and engagement with opinion leaders
- Establish co-marketing partnerships with leading luxury brands in complementary sectors
- Oversee digital marketing tactics and strategies
- Develop sales plan and budget and share with General Manager
- Define F&I plans to support business
- Manage the vehicle waiting list
- Coordinate with Sales, After-sales, and Marketing to achieve brand objectives
- Evaluate and reward performance of sales and marketing teams with department heads
- Facilitate regular meetings and daily briefings between Sales, Marketing, and Reception
- Manage communication flow between Ferrari and the dealership
- Align New, Pre-owned, and Marketing departments to the same brand vision
## Requirements
- Proven success as a Brand Manager or in a similar senior marketing role, preferably in luxury automotive or high-end retail
- Bachelor’s degree in Business Administration or related discipline
- Exceptional understanding of brand management, strategic marketing, and luxury consumer behavior
- Experience managing significant marketing budgets and executing multi-channel campaigns
- Outstanding communication, presentation, and interpersonal skills with ability to engage high-net-worth individuals
- Strong analytical, project management, and organizational skills with attention to detail
- Genuine passion for the automotive industry and Ferrari brand heritage
- Proficiency in digital marketing tools and analytics platforms
## Why This Role Matters
You will take ownership of one of the world’s most iconic luxury automotive brands in Bahrain. Your leadership will drive growth, brand equity, and customer experience while representing Ferrari’s global standards through Alzayani Investments’ portfolio.