Brand Manager - Ferrari
Euro Motors
Job Description
Euro Motors in Bahrain is seeking an experienced Brand Manager to lead the Ferrari brand. The role owns full P&L responsibility for new and used car sales, develops brand strategies, and ensures an exceptional luxury customer experience aligned with Ferrari's global standards. This full-time, on-site position requires proven brand management experience in luxury automotive or high-end retail, strong marketing and analytical skills, and a passion for the Ferrari brand and high-net-worth client engagement.
## Responsibilities
- Review and react to monthly sales and marketing KPIs and take full P&L ownership for Ferrari new and used car business
- Ensure all dealer and manufacturer communications are shared and briefed to Sales, Marketing, and After-sales teams
- Identify and evaluate market potential to grow new and pre-owned car business across all models
- Act as Brand Ambassador and market expert with deep knowledge of luxury automotive sector, competitors, and economic indicators
- Ensure showroom standards and processes are maintained at all times
- Deploy and supervise all sales tools and ensure successful application in sales and marketing
- Develop sales plan and budget in coordination with Sales Manager
- Drive understanding and execution of the Dealer Composite Program across departments
- Coordinate and resolve customer complaints to uphold brand standards
- Create annual dealer marketing plans and identify affinity partners aligned to brand objectives
- Leverage customer database to segment for events, special projects, and engagement with opinion leaders
- Establish co-marketing partnerships with leading luxury brands in complementary sectors
- Oversee digital marketing tactics and strategies
- Define F&I plans to support business objectives
- Manage the waiting list for Ferrari vehicles
- Align Sales, After-sales, and Marketing teams to achieve brand objectives
- Evaluate and reward performance of sales and marketing teams with department heads and General Manager
- Facilitate regular communication and daily briefings between Sales, Marketing, and Reception
- Manage communication flow between Ferrari and the dealership
## Requirements
- Proven track record as a Brand Manager or in a senior marketing role, preferably in luxury automotive or high-end retail
- Bachelor’s degree in Business Administration or related discipline
- Exceptional understanding of brand management, strategic marketing, and luxury consumer behavior
- Experience managing significant marketing budgets and executing multi-channel campaigns
- Outstanding communication, presentation, and interpersonal skills with ability to engage high-net-worth individuals
- Strong analytical, project management, and organizational skills with attention to detail
- Genuine passion for the automotive industry and deep appreciation for the Ferrari brand and heritage
- Proficiency in digital marketing tools and analytics platforms
## Why This Role Matters
You will lead one of the world’s most iconic luxury automotive brands in Bahrain. Your strategic leadership will directly drive brand growth, customer experience, and business performance for Euro Motors while representing Ferrari’s global legacy.